JWT India confirms the Quaker Oats win
Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.
J Walter Thompson India has bagged the creative mandate for global food and beverages giant PepsiCo India's brand Quaker Oats, according to industry sources. The business was awarded after a highly contested multi-agency pitch.
The account will be handled out of the agency’s Delhi office. The agency lead the creative campaigns for Quaker Oats in India.
The brand's creative mandate was earlier with BBDO India ever since the agency announced its launch in 2007. Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media. "Quaker saw our work being presented and considering our experience in building nutrition brands, it was an easy decision. Since the Quaker Dairy account was already with us, this was like consolidation of the Quaker portfolio," shared Channa.
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