Borosil awards its integrated media duties to Havas Media India
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office
Havas Media India has won the integrated media duties of Borosil Glass Works in a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office.
Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having ISO 9001 certification.
Commenting on the appointment, Rituraj Sharma, VP - Consumer Products, Borosil Glass Works said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them.”
Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”
“This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India,” said Mohit Joshi, Managing Director, Havas Media India.
Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5,000 retail outlets. Recently, Borosil has also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialises in scientific glassware, which has found use in over 2,000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.
Havas Media recently won the integrated media mandates of World Kabaddi League, MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO Mobile.
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