zoff-foods
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Guest Column: Akash Agarwalla, Co-Founder, ZOFF Foods, writes about how consumers are increasingly turning to digital platforms not only for discretionary items but also for everyday essentials
Akash Agarwalla Jun 23, 2025 1:00 PM