AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Guest Column: Akash Agarwalla, Co-Founder, ZOFF Foods, writes about how consumers are increasingly turning to digital platforms not only for discretionary items but also for everyday essentials

Akash Agarwalla Jun 23, 2025 1:00 PM