youtube-masthead
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Tasmayee Laha Roy and Shantanu David Oct 8, 2024 9:03 AM
As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it
Shikha Paliwal Jan 14, 2020 9:35 AM