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Why Myntra CMO Sunder Balasubramanian thinks content-led commerce will be the future

Myntra, CMO, Sunder Balasubramanian?blur=25

Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem

Sunidhi Vijay May 14, 2026 1:42 PM