whatsapp-usernames
As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year