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The algorithm only pushed content that was good: Sufi Motiwala on his unfiltered approach

Influencer Sufi Motiwala?blur=25

Influencer Sufi Motiwala, a fashion commentator, described his platform as ‘one big video’, blending fashion humour, relatable content, and topicality to sustain audience engagement during campaigns

Shalinee Mishra Oct 3, 2025 8:59 AM