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Why Snapchat’s APAC, EMEA marketing leader is betting on 'connection'

Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'?blur=25

Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone

Brij Pahwa Jun 24, 2026 12:07 PM