shaifali-gautam

CaratLane’s Shaifali Gautam shares why the brand returned to TV

Shaifali Gautam, Chief Marketing Officer, CaratLane?blur=25

Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans to capture the engagement and wedding market, and more

Simran Sabherwal Jun 25, 2025 7:56 AM

From tactical communication, we are moving to brand building & brand communication

Shaifali Gautam Caratlane?blur=25

Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more 

Simran Sabherwal Feb 13, 2025 1:07 PM