The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists

NATIVE CONTENT Aug 21, 2026 10:04 PM

Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players

Aditi Gupta Jan 29, 2026 8:51 AM

The strong advertiser interest in reality shows is also evident in their sponsorship lineups

Aditi Gupta Nov 11, 2024 9:11 AM