raincoats

How a Rs 100 raincoat disrupted a Rs 750 crore market

Pradeep Menon M?blur=25

Guest Column: Pradeep Menon. M, Co-founder of Blackswan (India) Ideations Pvt. Ltd., tells brands if the price threshold is raised without any product enhancements, customers may seek alternatives

Pradeep Menon. M Nov 4, 2024 12:38 PM