print-media-innovation

Hindustan Times and Mother Dairy Go-Low turn the front page into a mirror

Hindustan Times and Mother Dairy Launch Interactive Ice Cream Campaign?blur=25

Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations

NATIVE CONTENT Jun 23, 2026 1:08 PM