premjeet-sodhi-wpp-media

Measurement: From Belief to Evidence

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Guest Column: Premjeet Sodhi, Global Measurement & Analytics Lead at WPP Media, discusses the role of measurement in marketing budget planning and evaluating media effectiveness

Premjeet Sodhi Nov 12, 2026 10:36 AM

From client servicing to brand servicing

Transforming Client Relationships: From Servicing to Brand Partnership?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand

Premjeet Sodhi Sep 30, 2026 9:40 AM

The data you don't have is killing you

Unlocking Business Success: The Importance of 'Why' Data?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete

Premjeet Sodhi Sep 1, 2026 11:12 AM

The metric that arrived too late

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Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM