digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

axis my india?blur=25

The book chronicles the nature of Indian elections and demystifies how and why Indians choose their political leaders by unravelling rich truths basis field interviews and analysis

exchange4media Staff Jun 11, 2021 5:19 PM

Axis My India?blur=25

Guest Column: Pradeep Gupta, Chairman & Managing Director - Axis My India, writes on COVID-19’s impact in terms of economic crisis & opportunities

Pradeep Gupta Apr 16, 2020 1:53 PM


The line-up includes No Holds Barred, The Sunday Guardian-The Roundtable & Cover Story

exchange4media Staff Mar 29, 2019 7:09 PM

CyberMedia's Pradeep Gupta awarded as Best Entrepreneur Mentor by GoI?blur=25

The National Entrepreneurship Awards have been introduced to encourage a culture of entrepreneurship across the country

exchange4media Staff Feb 2, 2017 8:23 AM

R Rajmohan elected President of Association of Indian Magazines?blur=25

Rajmohan is a veteran in print media having worked with The Times of India, India Today, Hindustan Times, Outlook, Open Media Network etc and has been a Governing Council member of AIM since its inception

exchange4media Staff Nov 11, 2016 11:12 AM

Don't think of magazines as only paper & ink, we are not effectively communicating the role of this medium: Tarun Rai, JWT?blur=25

The fireside chat session was headed by Tarun Rai, CEO South Asia, J Walter Thompson and moderated by Pradeep Gupta, Chairman, CyberMedia

exchange4media Staff Nov 11, 2016 8:35 AM

Chitralekha Group's Mitrajit Bhattacharya is new President of AIM?blur=25

R Rajmohan, Publisher, Open magazine is the new Vice-President, while B Srinivasan, MD, Vasan Publications is the new General Secretary. Pradeep Gupta, CMD, Cybermedia will continue to be the Treasurer

exchange4media Staff Feb 26, 2014 8:11 AM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

CyberMedia realigns for greater impact?blur=25

CyberMedia has reorganised its ICT and SMG group under four units. These four units and shared services will be headed by Hoshie Ghaswalla

Shree Lahiri Jan 18, 2012 7:28 AM

‘Dare’ drops print edition; goes digital?blur=25

Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.

Nitin Pandey Oct 18, 2011 8:45 AM

Tarun Rai elected AIM President; Mitrajit Bhattacharya is Vice Prez?blur=25

Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.

Nitin Pandey Oct 12, 2011 8:30 AM

QR codes rejuvenating print with multimedia integration?blur=25

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM

IDC, CyberMedia to end partnership from February 28?blur=25

Cyber Media India and International Data Corporation are ending their long-standing business relationship, which was started in 1987. Both entities will continue developing their research businesses.

exchange4media Staff Jan 11, 2011 7:50 AM

‘Dare’ turns three?blur=25

‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.

Akash Raha Oct 20, 2010 8:33 AM

Special Update: Hot from IMC 2010: AIM offers another option to advertisers; announces ‘Engagement Study’?blur=25

Association of Indian Magazine (AIM) has announced that it will conduct an ‘Engagement Study’ for magazine, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this decision at Indian Magazine Congress (IMC) on day two, after advertisers and media agencies voiced their concerns over the measurement issue, which has marred the magazine industry for long.

Akash Raha Sep 7, 2010 5:43 PM