modern-branding

Is the art of building iconic brands changing?

How Brand Building is Evolving in the Digital Age?blur=25

Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality

Sandhi Sarun Jul 21, 2026 9:13 AM

Staying relevant

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market

Shantomoy Ray May 12, 2026 8:01 AM