media-planning-in-india
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM