made-for-advertising

Why Programmatic Advertising is being rebuilt from the ground up

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As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape

Anuja Jain May 25, 2026 9:14 AM

MFA sites or programmatic parasites draining ad budgets?

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According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted

Sohini Ganguly May 22, 2024 8:35 AM