While some industry observers say the recent rebranding exercises have been less cosmetic and more introspective, others say that the real test is whether the business has changed beneath it

Sunidhi Vijay May 7, 2026 9:14 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit

Ganapathy Viswanathan Mar 16, 2026 8:41 AM

Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions

Sohini Ganguly Oct 20, 2023 9:06 AM