ipl-fans
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM