influencer-marketing-challenges

Commission Gap: How creators may end up on the losing side

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Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals

Shalinee Mishra Jul 24, 2026 9:04 AM

Why influencer marketing remains a challenge despite rising brand investments

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As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM