india-south-africa-final

India-SA final sees 23.5x ad surge: Has women’s cricket hit the ball out of the park?

India-South Africa final, ICC Women’s World Cup, women's cricket?blur=25

Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets 

Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM