With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.

Sunidhi Vijay 2 hours ago

Prior to joining HUL, he was part of the leadership team at Marico

e4m Staff 1 day ago

As part of this strategic one-year association, Bisleri will feature across driver kits, race cars, visicoolers, and trackside branding

e4m Staff Aug 4, 2025 4:21 PM

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company sid

e4m Staff Jun 19, 2025 4:41 PM

The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021

e4m Staff Jul 17, 2024 3:28 PM

The mineral water brand will be the Official Hydration Partner of the team

exchange4media Staff Mar 2, 2023 2:34 PM

This will be a three-year partnership

exchange4media Staff Jan 5, 2023 12:52 PM

The brand will be the Official Hydration Partner for three years

exchange4media Staff Dec 22, 2022 1:05 PM