hybrid-dth-ott

Hybrid DTH + OTT plans show promise, but enough to revive industry?

Hybrid DTH + OTT plans show promise, but enough to revive industry??blur=25

While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable

Aditi Gupta Dec 12, 2025 9:44 AM