The Kantar Kidscan report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to 'pester power' of kids from a few generations ago

Soumya Gawri Nov 14, 2024 9:52 AM

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Sohini Ganguly Mar 4, 2024 9:15 AM

This generation holds a strong command in influencing the purchasing decisions of senior members, and hence, is the next big challenge for marketers

Shantanu David Jun 9, 2022 8:46 AM