e4m-confluence-2024-summit

Sam Balsara recommends 60-40 split between TV & digital media spends

Sam Balsara at e4m Confluence Summit 2024?blur=25

At e4m Confluence 2024 Summit, Sam Balsara and Dr. Annurag Batra discussed brand building in a multi-platform world

e4m Staff Nov 11, 2024 2:11 PM