davp-rates

Rs 500-cr boost for Print likely as DAVP hike plan may prompt states to revise ad rates

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In practice, DIPR rates are typically 10% to 50% higher than DAVP rates

Chehneet Kaur Nov 6, 2025 9:22 AM

26% higher: Will DAVP rate hike reshape print ad economics?

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The central rate revision, say industry sources, underscores that print’s trust premium remains intact

Chehneet Kaur Oct 28, 2025 8:37 AM