In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal for local” sentiment
e4m Staff Sep 1, 2025 5:32 PM
Kartik Iyer retires from dentsu India 10 hours ago
Celebrating Kartik Iyer: A career defined by consistency, adaptability and leadership 11 hours ago
Brand India 2.0: The India where women prosper 23 hours ago
Yeh Naya Bharat Hai: Is It a Brand New India, or an India That Is a New Brand? 23 hours ago
New India does not need explaining 1 day ago
SEE MORE
'Chanakya' Ashwini Vaishnaw puts solution first as BARC ratings face industry rivalries 1 day ago
MIB: 12-min TV ad cap no longer needed 2 days ago
This year's Independence Day ads show new ways to say happy azadi 1 day ago
Kunal Soni elevated to MD - APAC Android Partnerships at Google 1 day ago
Brand New India wears Gen Z 1 day ago
Sudhir Sitapati resigns as Godrej Consumer Products MD & CEO, Aasif Malbari to take over 5 days ago
Kunal Pradhan to take over as Hindustan Times Editor-in-Chief 3 days ago
Sagar Phadke takes on new role at Johnson & Johnson 6 days ago