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‘Jio, Tata, Slice & Paytm among IPL 2024’s most recalled brands sans traditional ads’

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According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding

e4m Staff Mar 13, 2025 3:14 PM