creative-business

Cannes Lions 2026: Will the best work this year feel more human?

Cannes Lions 2026: The Human Touch in AI-Driven Creativity?blur=25

As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads

Aryendra Khan Jun 9, 2026 8:35 AM

Ulka's Rakesh Menon on what Creative Business Transformation actually means

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One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary

Aryendra Khan Jun 3, 2026 8:54 AM

Made for trophies, not people: Inside advertising's ghost campaign economy

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From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative credibility

Aryendra Khan Apr 29, 2026 9:00 AM

Industry watchers on introduction of new Creative Business Transformation Lions at Cannes

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As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM