The film was conceptualised by Creativeland Asia and directed by Rajiv Menon

exchange4media Staff Sep 20, 2020 8:00 PM


The brand recently facilitated an action-packed game of Octopush-Underwater Hockey

exchange4media Staff Nov 7, 2019 12:14 PM


Godrej Masterbrand and four other Godrej brands ranked No. 1 in respective categories

exchange4media Staff Jun 10, 2019 4:38 PM


Such was Khan's popularity that despite of the Anti-Pakistan sentiment, Indian brands still took a risk to rope him in as their brand ambassador.

exchange4media Staff Jul 30, 2018 8:57 AM


From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff Jul 11, 2018 8:58 AM

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand?blur=25

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most memorable of the lot was his ad for Cinthol, which showed him in all his macho glory

Ruhail Amin May 1, 2017 7:57 AM

ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims?blur=25

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

exchange4media Staff Sep 20, 2016 8:35 AM

Cinthol Deo Stick's Twitter activity generates 1.5 million impressions?blur=25

Cinthol’s social media activity #Deocalculator for its latest product Deo Stick generated 1.5mn impressions on the first day on Twitter without any media spends and zero production cost

exchange4media Staff May 24, 2016 8:20 AM

Cinthol lathers up with 'confident' new campaign?blur=25

The company takes on the youth and a Rs 3,000-crore health soap segment with its new product. We ask experts if the inspired commercial hits the spot

Ankur Singh Sep 5, 2014 3:06 AM

5-6 per cent of our total spends is on digital: Sunil Kataria?blur=25

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies

Sonam Gulati Apr 7, 2014 7:56 AM

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention?blur=25

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff Mar 28, 2014 7:52 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi?blur=25

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

GCPL increases advertising investment by 48% in last quarter?blur=25

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

61 pc increase in ad spend helps Godrej pump up sales?blur=25

Godrej’s sales went up by 26% as per the Q3 FY13 results announced on January 31 by the company on back of a 61% increase in ad spends

exchange4media Staff Feb 2, 2013 7:57 PM

Cinthol gives a new twist to bathing?blur=25

Cinthol’s campaign is its energetic comeback as it re-enters the Indian personal grooming market with new ‘Alive is Awesome’ positioning

exchange4media Staff Sep 26, 2012 8:22 PM

Creativeland Asia bags Cinthol?blur=25

Creativeland Asia has won the creative mandate to revamp Cinthol, a personal care brand from Godrej

exchange4media Staff Jun 11, 2012 8:16 PM

Creativeland Asia bags Cinthol?blur=25

Creativeland Asia has won the creative mandate to revamp Cinthol, a personal care brand from Godrej

exchange4media Staff Jun 11, 2012 8:16 PM