beverage-brands
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM