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You'r not mid, you'r just in the middle: Azorte’s campaign challenges Gen Z’s biggest fear

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Starring Khushi Kapoor and Vedang Raina, the campaign redefines ‘mid’ as a moment of becoming, not mediocrity

e4m Staff Sep 25, 2025 3:17 PM

AZORTE film with Khushi and Vedang shows contradictions that define today’s youth

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The film is conceptualized by FCB Ulka

e4m Staff Mar 27, 2025 4:00 PM