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The shadow war: How ‘dark ads’ are rewriting the rules of marketing

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM