While premium portfolios are driving growth for several alcohol makers, declining volumes in popular segments, coupled with pressure on profitability, point to increasingly divided consumption market
Sandhi Sarun 33 minutes ago
How long-form content test is set to rewrite creator contracts and 2027 ad budgets 15 minutes ago
Hamza vs Ram - Ranveer vs Ranbir 15 minutes ago
Akshay Chaudhary elevated to AVP - Programmatic at WPP Media 18 minutes ago
Will AI agents crash quick commerce's advertising party? 32 minutes ago
Premium pours, popular spirits falter: Is India's alcobev market looking at a divide? 33 minutes ago
SEE MORE
The ad that never loaded: How AI search is eating into publishers' revenues 1 day ago
GTPL ratings row: MIB action puts DPOs’ RPD-based TV ratings plans under the lens 1 day ago
Walk-ins, enquiries, price premiums: Are proxies enough to prove advertising works? 1 day ago
Is minimalism losing its appeal in maximalist India? 1 day ago
Why digital-first brands are buying more billboards this festive season 1 day ago
Reliance Digital rolls out Festival of Electronics offers with discounts 5 days ago
IndiaWatchesTV: The click economy has a ceiling, television breaks through it 6 days ago
We have moved beyond TV ratings: Asit Kumarr Modi of TMKOC on BARC blackout 1 week ago
HUL executive Vandana Suri gets government nod for BARC Board appointment 1 week ago
ZEEL shares rally 11% after company signals buyback, interim dividend proposal 2 days ago