Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are emerging via content integrations and select categories, but not at scale

Chehneet Kaur Mar 25, 2026 9:12 AM

Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content

e4m Staff Mar 12, 2026 3:42 PM

This cinematic aspect ratio, previously uncommon in social media advertising, is now gaining traction for its ability to deliver immersive, full-screen experiences

e4m Staff Sep 24, 2025 11:56 AM

This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set

exchange4media Staff Nov 17, 2021 4:04 PM

Outbrain continues to build an approach through established platforms and traditional publishers in India

exchange4media Staff Oct 6, 2020 1:56 PM