ad-cap-removal

Diet Report - Media & Entertainment: Ad cap removal expands inventory, not demand

Karan Taurani?blur=25

Guest Column: Karan Taurani, EVP at Elara Capital, says removing the 12-minute-per-hour TV advertising cap is directionally positive, but estimates it could increase industry ad revenue by just ~1–3%

Karan Taurani 1 hour ago