10-pm-to-2-am-shopping

As India's digital day gets longer, brands eye the 10 pm-2 am consumer

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM