Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Apr 4, 2020 9:18 AM
Recap

The week gone by has been all about coping with the challenges that have come along with the COVID-19 outbreak and the industry resuming operations, albeit while getting all the work done from home.

While we reported about the grave aspects of the coronavirus crisis, we also highlighted how industry heads were leading from the front in our new series – Beating All Odds.

In the first video interview, M A Parthasarathy, CEO, South Asia, Mindshare, spoke in detail about the challenges that have come along with the lockdown.

In the second part, Ashish Bhasin, CEO APAC & Chairman India, DAN, shared valuable insights on how businesses should handle the crisis and hope to emerge stronger.

These apart, we also carried several in-depth stories from facts gathered from the recent BARC-Nielsen reports.

News genre has witnessed 24% growth in Advertising Free Commercial Time in Week 12.

Digital agencies shared the tricks and tips of attaining the ‘work-home’ balance.

Consumption of news on TV continues to spike with figures from the second week of the lockdown showing a whopping growth of 298% as compared to the period before the COVID-19 outbreak.

Among the various people movements that we reported we had Zulfia Waris joining ABP News Network as Business Head, ANN Content Studio.

Famous Innovations also roped in Ameya Lokhande as Head of Business for Garage Worldwide.

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