Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Dec 7, 2019 9:00 AM

The world of advertising had some major announcements to make this past week.

Further, we covered big announcements like Sonal Dabral, Chief Creative Officer, South & SE Asia & Vice Chairman, India, Ogilvy, being selected to head Direct Lions Jury.

WPP announced that it has completed transaction to sell 60% of Kantar to Bain Capital Private Equity.

In a detailed report we spoke to experts on how despite poor GDP, the ad industry is hopeful of better numbers in Q3.

In an interesting piece, we have spoke to industry players to understand if an audience measurement tool can help OTT platforms & brands alike.

Meanwhile, OPPO has extended its partnership with ICC for another 4 years.

We also got access to some exclusive information from industry leaders regarding their ad spends.

RSH Global has said it will be spending Rs 250 crore on advertising for JOY Personal Care.

Also, Lenovo will be investing Rs 10 crore for Phase I of marketing for ThinkBook.

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