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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Dec 7, 2019 9:00 AM  | 1 min read
Recap

The world of advertising had some major announcements to make this past week.

Further, we covered big announcements like Sonal Dabral, Chief Creative Officer, South & SE Asia & Vice Chairman, India, Ogilvy, being selected to head Direct Lions Jury.

WPP announced that it has completed transaction to sell 60% of Kantar to Bain Capital Private Equity.

In a detailed report we spoke to experts on how despite poor GDP, the ad industry is hopeful of better numbers in Q3.

In an interesting piece, we have spoke to industry players to understand if an audience measurement tool can help OTT platforms & brands alike.

Meanwhile, OPPO has extended its partnership with ICC for another 4 years.

We also got access to some exclusive information from industry leaders regarding their ad spends.

RSH Global has said it will be spending Rs 250 crore on advertising for JOY Personal Care.

Also, Lenovo will be investing Rs 10 crore for Phase I of marketing for ThinkBook.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Oct 29, 2022 8:16 AM   |   1 min read

Recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

 

Print: Ad volumes on the rise, more for English dailies

https://www.exchange4media.com/media-print-news/print-ad-volumes-on-the-rise-more-for-english-dailies-123305.html

 

Divestment will address all potential competition concerns: CCI on Sony-Zee merger

https://www.exchange4media.com/advertising-news/divestment-will-address-all-potential-competition-concerns-cci-on-sony-zee-merger-123274.html

 

Google bets big on audio advertising: Are brands listening?

https://www.exchange4media.com/digital-news/google-bets-big-on-audio-advertising-are-brands-listening-123252.html

 

 

Sabhyata Diwali ad: An ode to female leadership?

https://www.exchange4media.com/advertising-news/sabhyata-ad-an-ode-to-female-leaderships-123247.html

 

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Oct 15, 2022 7:42 AM   |   1 min read

recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

Viacom18 Sports eyes Rs 300 crore ad revenue from FIFA World Cup 2022

https://www.exchange4media.com/media-tv-news/viacom18-sports-eyes-rs-300-crore-ad-revenue-from-fifa-world-cup-2022-123066.html

 

ICC T20 WC: Disney Star sells over 80% ad inventory for TV & digital

https://www.exchange4media.com/media-tv-news/icc-t20-wc-disney-star-sells-over-80-of-ad-inventory-for-tv-digital-123016.html

 

This Diwali will be good if not great, says industry

https://www.exchange4media.com/festive-season-2022-news/this-diwali-will-be-good-if-not-great-says-industry-122984.html

 

‘Ghosting’ haunts creative agencies as more & more brands disappear after calling pitches

https://www.exchange4media.com/advertising-news/ghosting-haunts-creative-agencies-as-more-more-brands-disappear-after-calling-pitches-122945.html

 

The bet is still on India because we are a very large consuming market: Prasanth Kumar

https://www.exchange4media.com/marketing-news/the-bet-is-still-on-india-because-we-are-a-very-large-consuming-market-prasanth-kumar-122903.html

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Oct 8, 2022 7:13 AM   |   1 min read

recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

'Like Indian Administrative Services, ad industry needs Media Administrative Services'

https://www.exchange4media.com/marketing-news/like-indian-administrative-services-am-sector-needs-media-administrative-services-122852.html

 

Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs

https://www.exchange4media.com/digital-news/small-is-the-new-big-short-video-platforms-to-garner-rs-600-800-cr-ad-revenue-in-2-yrs-122827.html

 

30 years of Zee: How the Indian M&E industry has evolved since 1992

https://www.exchange4media.com/media-tv-news/30-years-of-zee-how-the-indian-me-industry-has-evolved-since-1992-122795.html

 

Zee Media's BARC pull-out evokes mixed response

https://www.exchange4media.com/media-tv-news/barc-cant-do-anything-about-landing-pages-beyond-a-point-shashi-sinha-122763.html

 

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Oct 1, 2022 8:51 AM   |   1 min read

recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 ‘Hindi GECs captured 24% share of total GEC ad volumes in H1'22’

https://www.exchange4media.com/media-tv-news/hindi-gecs-captured-24-share-of-total-gec-ad-volumes-in-h122-122671.html

 ABC raises RR price to Rs 30 per kg, evokes mixed response from publishers

https://www.exchange4media.com/media-print-news/abc-raises-rr-price-to-rs-30-per-kg-most-publishers-on-same-page-122643.html

 ABC move to include free copies riles publishers

https://www.exchange4media.com/media-print-news/abc-move-to-include-free-copies-riles-publishers-122619.html

 NS Rajan named new ASCI Chairperson

https://www.exchange4media.com/advertising-news/ns-rajan-named-new-asci-chairperson-122713.html

ABP Network CEO Avinash Pandey elected as President of IAA India Chapter

https://www.exchange4media.com/advertising-news/abp-network-ceo-avinash-pandey-elected-as-president-of-iaa-india-chapter-122726.html

Zee Media to pull out channels from BARC over landing page issue

https://www.exchange4media.com/media-tv-news/zee-news-channels-pull-out-of-barc-122752.html

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Sep 24, 2022 9:01 AM   |   1 min read

Recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

Crucial test for Byju’s: Can the edtech major sustain its big-ticket sports sponsorships?

https://www.exchange4media.com/marketing-news/testing-times-for-byjus-can-the-edtech-startup-sustain-its-flashy-sports-sponsorships-122591.html

 

Big 3 telcos dial up marketing, pump in Rs 1144 crore AdEx in FY22

https://www.exchange4media.com/marketing-news/big-3-telcos-dial-up-marketing-pump-in-rs-1144-crore-adex-in-fy22-122567.html

 

Newsprint dearer than ever: Will prices stabilise or touch new highs?

https://www.exchange4media.com/media-print-news/newsprint-dear-than-ever-will-prices-stabilise-or-touch-new-highs-122537.html

 

TRAI may issue amended broadcast tariff norms in Oct second half

https://www.exchange4media.com/media-tv-news/trai-may-issue-amended-broadcast-tariff-norms-in-oct-second-half-122502.html

 

Music to ears: Radio players hopeful of reaching pre-Covid revenue this festive season

https://www.exchange4media.com/media-radio-news/music-to-ears-radio-players-hopeful-of-reaching-pre-covid-rev-levels-this-festive-season-122472.html

 

 

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Sep 17, 2022 7:53 AM   |   1 min read

recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

We are bullish about India: Disney Chief Bob Chapek

https://www.exchange4media.com/media-tv-news/we-are-bullish-about-india-disney-chief-bob-chapek-122435.html

 

Aryan Khan starts ‘brandhood’ journey in adidas shoes: Can he go far?

https://www.exchange4media.com/marketing-news/aryan-khan-starts-brandhood-journey-in-adidas-shoes-can-he-go-far-122436.html

 

E-commerce festive campaigns: Big bet on small towns this year

https://www.exchange4media.com/festive-season-2022-news/e-commerce-festive-campaigns-big-bet-on-small-towns-this-year-122412.html



House of the Dragon: Inside a campaign that breathed fire into the show's popularity

https://www.exchange4media.com/marketing-news/house-of-the-dragon-inside-a-campaign-that-breathed-fire-into-the-shows-popularity-122408.html

 

We are cautiously optimistic about the near-term future: Shobhana Bhartia

https://www.exchange4media.com/media-print-news/we-continue-to-be-cautiously-optimistic-about-the-near-term-future-shobhana-bhartia-122392.html

 

Big launches, mega campaigns on cards as consumer durable firms switch to festive mode

https://www.exchange4media.com/festive-season-2022-news/big-launches-mega-campaigns-on-cards-as-consumer-durables-firms-switch-on-festive-mode-122361.html

 

Influencer marketing: Will govt guidelines undermine ASCI’s authority?

https://www.exchange4media.com/advertising-news/influencer-marketing-will-govt-guidelines-undermine-ascis-authority-122329.html

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

By exchange4media Staff | Sep 3, 2022 7:19 AM   |   1 min read

recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 


Can stars from South match Bollywood’s charm in the endorsement universe?

https://www.exchange4media.com/marketing-news/can-stars-from-south-match-bollywoods-charm-in-the-endorsement-universe-122172.html



Digital billboards: The new star of the OOH town

https://www.exchange4media.com/out-of-home-news/digital-billboards-the-new-star-of-the-ooh-town-122142.html



ICC TV rights deal: A foothold for ZEEL in cricket, a lever for Disney to focus on digital

https://www.exchange4media.com/media-tv-news/icc-tv-right-deal-a-foothold-for-zeel-in-cricket-a-lever-for-disney-to-focus-on-digital-122136.html




Rs 76K crore & counting: Will cricket media rights value reach Rs 100,000 crore this year?

https://www.exchange4media.com/media-tv-news/rs-76k-crore-counting-will-cricket-media-rights-value-reach-rs-100000-crore-this-year-122118.html




'ICC rights retention will bolster Disney Star's status as go-to destination for sports'

https://www.exchange4media.com/media-tv-news/icc-rights-retention-will-bolster-disney-stars-status-as-go-to-destination-for-sports-122087.html

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
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