Teamwork Communication to lead Hero Cycles & Hero Motors' PR drive
Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process
Teamwork Communication has added Hero Cycles and Hero Motors to its client roster. The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand. Teamwork emerged as the frontrunner in a multi-agency pitch process.
Till recently, the media communication and PR strategies of both companies were looked after by Mumbai-based Adfactors PR.
On awarding the business to Teamwork, Pankaj Munjal, Managing Director and Co-Chairman, Hero Cycles said, “Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights.”
Commenting on the win, Kamal Narayan Omer, Managing Director, Teamwork Communication Solutions said, “We are elated to be on board Hero Motors and Hero Cycles. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
Hero Cycles is aggressively expanding in high-end bikes with the introduction of several new brands and is in the process of reinventing its brand image and reposition it from a traditional cycle maker to an urban and lifestyle brand.
“We are sure our extensive experience in this segment will help the company in effectively communicating to its target audience,” Omer added.
A Guinness Book Record holder since 1986, Hero Cycles is the largest bicycle maker in the world. The company’s annual turnover for the fiscal 2012-13 was Rs 1,450 crore.
Hero Motors caters to the gears and transmission demands for its customers. The company’s Ghaziabad unit manufactures and supplies transmissions for high-end motorcycles and ATVs to BRP Rotax.
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Influencer Marketing has become central to the overall marketing strategy
ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts
ClanConnect.ai, a self-serve influencer marketing startup for brands.The AI-driven influencer marketing platform is founded by Kunal Kishore Sinha, Co-Founder of Value 360 Communications), Sagar Pushp, Former Head of Digital Media at Cheil India), and notable filmmaker Anshai Lal.
ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. We spoke to the founders about the new venture and more:
Excerpts:
What was the thought behind this entrepreneurial venture?
Working along with various brands for more than a decade now, we realized that this industry needed a certain amount of technology push. We also thought why influencers have not been able to organize themselves on to a platform where brands can actually benefit from the influencer marketing space.
So, we started working on this idea and came up with something which can actually change the entire dynamics of influencer marketing.
ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented.
Tell us about the tech highlights of ClanConnect?
ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts by bringing discovery, management, and performance analytics all in one system.
Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers. ClanConnect.ai offers 30 different parameters to quantify the suitability and reach of each influencer. ClanConnect.ai has introduced a structured process of selecting influencers for brands. It simplifies the interaction between all stakeholders through instant analytics, progress reports, campaign ROIs, and so forth to help everyone derive the necessary learnings.
The platform further empowers smaller influencers to engage with larger brands, thereby democratizing the process for everyone. Setting the competitive aspects aside, ClanConnect.ai - the influencer marketplace- seeks to collaborate with all stakeholders, including individual influencers, talent hubs, agencies, and brands by bringing them onto a single platform.
How important has influencer marketing become for brands and for consumers?
Influencer marketing is driving the entire People to People marketing strategy for the brands. The reason it has become central to the overall marketing strategy.
Influencers are creating very meaningful conversations with their follower base which is helping brands create a relationship with the consumers at large. This relationship of trust can be effectively monetized.
Celebrities have been making news for all the wrong reasons right now. How is it going to reshape the entire influencer marketing paradigm?
Cricketers and Bollywood celebrities have always been part of the traditional advertising. Brands try to leverage the power of their reach. But, there are many brands that have ended their partnership with some of the celebrities who were in question for wrong reasons. There is a great opportunity for influencers beyond celebrities right now.
Also, influencer marketing is increasing accessibility for smaller businesses. So, this industry will help the smaller ones to mobilize their businesses. Many small influencers and KOL (Key Opinion Leaders) with a greater reach can make a livelihood out of this. Micro/nano influencers will become essentially important in the times to come. So, this will become an industry of its own, we are at a very nascent stage.
ShareHotstar appoints Gopika Gulati as Communications & PR Lead
In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past
Hotstar appoints former UNESCO Communications Consultant Gopika Gulati as Communications and PR Lead.
Gulati will be leading PR and communications for Hotstar’s AVOD (Advertising based Video on Demand) division which includes flagship properties like IPL, corporate and tech PR. In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past.
Gulati holds an MBA in Communication Management from Symbiosis Institute of Media & Communication, Pune and a Bachelors in History from Jesus & Mary College, Delhi.