Abhinav Srivastava joins Madison Public Relations as CEO

Srivastava will be based in the agency’s Mumbai office

e4m by exchange4media Staff
Published: Jul 11, 2022 12:25 PM  | 2 min read

Madison PR, a unit of Madison World, has appointed Abhinav Krishna Srivastava as its Chief Executive Officer. He will be based in the agency’s Mumbai office.

With more than 21 years of experience, Srivastava is an expert in every aspect of internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns.

He also comes with enriched experience in stakeholder engagement, CSR, Financial & Investor Relations, Crisis Management and Media Training.

Prior to joining Madison PR, Srivastava spent almost two years working at SPAG Asia and D Yellow Elephant as Chief Operating Officer.

Aside from SPG Group, he has been part of leadership teams at Avian WE, Edelman India, Comma Consulting and Rediffusion DYR. Airtel, McDonald's, Deloitte, Bayer, J&J, Qualcomm, Eros, Shemaroo, Tata Power, TCS, Tata Motors, Gillette, Tata Sons, Mondelez, Shell, Audi, Bill & Melinda Gates Foundation, CNN, Roche, USAID - PSI, Pernod Ricard are just some of the brands Abhinav has worked with.

Sam Balsara, Chairman, Madison World, says, "I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business."

On joining Madison and commencing his new role, Srivastava said, "I'm beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As the communications domain has got revamped in the past 2 years, I believe Madison’s might and my multi-sectoral experience will help us expand our growth horizon and get into the big league.”

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