WPP hires Daniel Barak as Global Creative & Innovation Lead
Prior to this, Daniel Barak served as R/GA’s first Global ECD
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Published: Jul 23, 2025 11:43 AM | 1 min read
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WPP has appointed Daniel Barak as its first Global Creative & Innovation Lead. In this role, Barak will focus on setting the vision for AI-powered and emerging tech projects.
According to his LinkedIn profile, he will be based in the US.
Daniel Barak is an internationally acclaimed creative leader who previously served as R/GA’s first Global ECD. He worked across the network’s entire client portfolio and partnering with the Global CCO to deliver stellar creative output that grows businesses and builds reputation.
In the past, Daniel helped build and transform the creative department at Saatchi LA, where he led creative excellence for Toyota. He also served as VP, Creative Director for Deutsch LA, where he oversaw the non-traditional and innovation work for Volkswagen and Target.
"Daniel is a true creative force with a rare blend of bold creative vision and a real grasp of how technology, especially AI, can unlock entirely new possibilities.” We’re excited to welcome Daniel Barak as WPP's first Global Creative and Innovation Lead", WPP said in a LinkedIn post.
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