Sheran Mehra appointed Chief Marketing Officer at IndusInd Bank

Sheran Mehra joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer

by e4m Staff
Published: Oct 7, 2025 4:36 PM | 1 min read

Sheran Mehra appointed Chief Marketing Officer at IndusInd Bank

Sheran Mehra has been appointed as the Chief Marketing Officer (CMO) of IndusInd Bank, effective immediately.
Prior to this role, Mehra was the Chief Business Officer at Tata Digital, focusing on loyalty growth for Indian Hotels on Tata Neu.
She has over 25 years of experience in various sectors, including banking, travel, and digital services, having worked with notable organizations like DBS Bank, Barclays, and HSBC.
In her new position, Mehra will oversee the bank's brand, marketing, and digital engagement strategy to enhance its market presence.

Sheran Mehra has been appointed as the Chief Marketing Officer (CMO) of IndusInd Bank.

Mehra joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer, spearheading loyalty growth initiatives for Indian Hotels on Tata Neu. She was instrumental in driving a 3x growth mandate in loyalty contribution and GMV through direct digital channels.

A founding team member of Tata Neu, Mehra previously served as Chief Brand Officer, where she played a pivotal role in launching India’s first Super App during IPL. She led the creation of Tata Neu’s brand identity, consumer experience design, and digital engagement, resulting in significant gains in brand awareness, engagement, and platform adoption.

In her new role, Mehra will lead the bank’s brand, marketing, and digital engagement strategy, strengthening its positioning in an increasingly dynamic financial landscape.

With over 25 years of experience across organisations such as DBS Bank, Barclays, Mahindra Holidays, HSBC, and global advertising majors like Ogilvy, Mehra brings deep expertise across banking, travel, FMCG, and digital services.