Anuja Trivedi Promoted to Chief Strategy & Marketing Officer at Shemaroo Entertainment
Trivedi has been the Chief Marketing Officer of Shemaroo since 2023
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Published: Aug 22, 2025 3:17 PM | 2 min read
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- Shemaroo Entertainment has appointed Anuja Trivedi as Chief Strategy and Marketing Officer (CSMO), expanding her responsibilities to include leadership of the Central Strategy team alongside her role as head of Marketing.
- The appointment aims to enhance long-term business growth, brand consistency, and consumer understanding across Shemaroo's various business segments.
- Trivedi, who joined Shemaroo as Chief Marketing Officer in 2023, has a strong background in strategy and content development, previously holding leadership roles at Disney Star, McKinsey & Company, and others.
- Company executives expressed confidence in Trivedi's ability to align strategic plans with brand objectives and improve coordination across teams to create greater organizational value.
Shemaroo Entertainment has expanded Anuja Trivedi’s responsibilities by adding the leadership of its Central Strategy team to her existing role as head of Marketing. Following this change, she has been appointed Chief Strategy and Marketing Officer (CSMO).
According to the company’s press release, the move reflects Shemaroo’s focus on long-term business growth, a consistent brand identity and a stronger understanding of consumer needs across its various businesses.
Since joining Shemaroo as Chief Marketing Officer in 2023, Trivedi has played an important role in strengthening the brand and improving the visibility of its television, OTT and digital platforms. In her expanded role, she will lead key strategic initiatives and work with different teams to improve coordination and create greater synergy across the company’s business segments.
Trivedi brings extensive experience in strategy, revenue management and content development. Before joining Shemaroo Entertainment, she held leadership positions at Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. During her time at Disney Star, she led content strategy for television and digital platforms, contributing to subscription growth on Disney+ Hotstar and improving the company’s television market share across key genres.
Hiren Gada, CEO of Shemaroo Entertainment Ltd., said Trivedi’s expanded role comes at a time when the company is focused on its strategic priorities and adapting to changes in the media and entertainment industry. He added that her understanding of consumer behaviour, market trends and business transformation would be important in supporting the company’s next phase of growth. He also expressed confidence in her ability to bring the company’s strategic plans and brand objectives closer together.
Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., said Trivedi has made a significant contribution to shaping the company’s brand over the past two years. He added that the expanded role reflects the company’s trust in her ability to turn strategy into action, bring teams together and keep consumer needs central to business decisions. He further noted that the appointment would help Shemaroo create greater value across the organisation.
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