Anuja Trivedi Promoted to Chief Strategy & Marketing Officer at Shemaroo Entertainment
Trivedi has been the Chief Marketing Officer of Shemaroo since 2023
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Published: Aug 22, 2025 3:17 PM | 2 min read
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- Shemaroo Entertainment has appointed Anuja Trivedi as Chief Strategy and Marketing Officer (CSMO), expanding her responsibilities to include oversight of the Central Strategy team alongside her marketing role.
- This strategic move aims to enhance long-term growth, brand positioning, and consumer alignment across Shemaroo's diverse business portfolio.
- Anuja, who joined Shemaroo as Chief Marketing Officer in 2023, has been instrumental in boosting brand visibility and driving growth for its TV, OTT, and digital platforms.
- She brings extensive experience from previous leadership positions at Disney Star, McKinsey & Company, and other firms, with a strong background in strategy, revenue, and content development.
Shemaroo Entertainment has announced a bigger role for Anuja Trivedi. In addition to leading Marketing, she will now also oversee the Central Strategy team. With this expanded responsibility, Anuja has been named Chief Strategy and Marketing Officer (CSMO).
This move underscores Shemaroo’s focus on long-term strategic growth, integrated brand positioning, and sharper consumer alignment across its diverse portfolio of businesses, stated a press reelase.
Since joining Shemaroo as Chief Marketing Officer in 2023, Anuja has been key in driving brand growth and increasing the visibility of its TV, OTT, and digital platforms. In her new role, she will also lead strategic initiatives, working closely with different teams to create synergies across Shemaroo’s business verticals.
Anuja brings extensive experience across strategy, revenue, and content development. Before joining Shemaroo Entertainment, she held leadership roles at Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley, and PwC. At Disney Star, she led content strategy for TV and digital, boosting Disney+ Hotstar subscriptions and increasing TV market share across key genres.
Hiren Gada, CEO of Shemaroo Entertainment Ltd., said, “Anuja’s expanded role comes as we focus on our strategic priorities to stay ahead in the changing media and entertainment landscape. Her deep understanding of consumer behavior, market trends, and business transformation will be key as we enter our next phase of growth. We look forward to her continued leadership in aligning Shemaroo’s strategic and brand goals.”
Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., added, “Over the past two years, Anuja has played a key role in shaping Shemaroo’s brand story. Her expanded role shows our confidence in her ability to connect strategy with execution, align teams, and keep the consumer at the heart of every decision. This new role will help us create even greater value across the organization.”
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