Rizki Akbar takes on marketing activation leadership role at Jakarta-based XLSMART
Akbar moved into the role after serving as GM, Head of Brand Marketing – Youth Segment at XLSMART
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Published: Oct 10, 2026 11:42 AM | 1 min read
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- Rizki Akbar has been appointed as GM, Head of Marketing Activation – Youth Segment at PT XLSMART Telecom Sejahtera Tbk, effective October 2026.
- In his previous role as GM, Head of Brand Marketing – Youth Segment, Akbar led AXIS' brand strategy and campaigns across various platforms from January to September 2026.
- His prior experience includes roles at Bank Danamon Indonesia, Gojek, Tencent, and Japan Tobacco International, focusing on performance marketing, digital marketing, and media strategy.
- Akbar's initiatives at XLSMART included overseeing youth-focused events and partnerships, as well as launching AXIS 5G propositions.
Rizki Akbar has taken on the role of GM, Head of Marketing Activation – Youth Segment at PT XLSMART Telecom Sejahtera Tbk, where he will lead integrated marketing activation for AXIS, the company’s youth-focused brand.
Akbar moved into the role in October 2026, after serving as GM, Head of Brand Marketing – Youth Segment at XLSMART from January to September 2026. In that position, he led AXIS’ brand strategy and campaigns across digital and social media, retail, events, partnerships and youth communities.
His work also included overseeing youth-focused platforms such as AXIS Nation Cup and AXIS CUP, taking AXIS 5G propositions to market and developing partnerships across technology, gaming and entertainment.
Before becoming head of brand marketing for the youth segment, Akbar was Marketing Communication – Brand and Partnership Lead at XLSMART from September 2023 to January 2026. His responsibilities included integrated campaign planning, brand positioning, media strategy, content and event initiatives.
Prior to joining XLSMART, Akbar held marketing roles at Bank Danamon Indonesia, Gojek and Tencent. At Bank Danamon, he worked on performance marketing and media planning, while at Gojek he led digital marketing initiatives for the B2B merchant segment. At Tencent, he handled digital marketing for music-streaming platform JOOX.
He began his career history at Japan Tobacco International, where he served as Media & Digital Assistant Manager from January 2017 to February 2020.
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