Hathway ropes in KV Anand as President, Digital Platforms

Anand will work across functions to develop strategies for revenue enhancement & subscriber management. Prior to this, he was Chief Service Officer, Tata Sky

e4m by Abid Hasan
Updated: Apr 10, 2013 7:28 PM
Hathway ropes in KV Anand as President, Digital Platforms

Hathway Cable & Datacom has appointed KV Anand as President - Digital Platforms. Anand comes on board with 18 years’ experience in the media/ pay television industry, where he held senior positions in Star TV across Asia and Middle East regions, a short stint at BSkyB in the UK and a long stint at Tata Sky.

Anand’s expertise straddles strategy, design, execution and delivery across all customer facing functions relating to CRM, products/ services management, billing & subscriber management, consumer marketing, field services and IT. He was part of the core start-up team that launched Tata Sky’s DTH service and held the position of Chief Service Officer at Tata Sky prior to joining Hathway.

Talking to exchange4media about his new role, Anand said, “I am excited to join Hathway, most of the time I had been working with satellite DTH, this is the first time I am associated with the cable industry. The timing cannot be more appropriate as digitisation is happening in India and the potential is huge.”

Commenting on the focus areas ahead for Hathway, he said, “The main focus area in my mind is to change the approach of the organization. So far, Hathway has been more of a B2B company.”

Commenting on Anand’s appointment, Jagdish Kumar, MD & CEO, Hathway said, “We are very excited with the opportunities and challenges that will come our way during our transition from a wholesale business to a retail consumer business. We welcome KV Anand, who will be part of the core senior management team at Hathway and will work across functions to develop strategies for revenue enhancement, subscriber management, CRM capability and leveraging our infrastructure across cable and broadband platforms to introduce new products, services and enhancing customer experience as we begin our journey to be a customer centric organisation.”

Hathway has successfully completed the rollout of cable TV digitisation in Phase I and is now implementing the rollout of Phase II of cable TV digitisation.

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