Dentsu appoints Anita Kotwani as Chief Client Officer, South Asia

Anita will steer client-centric strategies that strengthen partnerships and align solutions with evolving business needs

e4m by e4m Staff
Published: Apr 10, 2025 11:30 AM  | 2 min read
Anita Kotwani
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Dentsu has appointed Anita Kotwani as Chief Client Officer, South Asia. Anita will report to Harsha Razdan, CEO - South Asia, dentsu, and Prerna Mehrotra, CCO and CEO - Media, APAC. 

Anita will steer client-centric strategies that strengthen partnerships and align solutions with evolving business needs. As Chief Client Officer for dentsu South Asia, she will champion transformative growth by embedding client-centricity into every strategic decision. She will oversee integrated client teams, expanding her remit to creative, media, and CXM, while also ensuring the expansion of the network’s presence in high-growth areas such as Business Transformation (BX), Retail, and Commerce. She will deliver bespoke, high-demand client centric solutions by combining expertise from across the network with cutting-edge technology, advanced commerce strategies, and strategic partnerships. 

Harsha Razdan said, “Marketing today is more complex than ever, but complexity shouldn’t slow businesses down. At dentsu, we’re making it simpler, smarter, and more human. Our ‘One dentsu’ model brings together media, creative, technology, and customer experience to solve real business challenges. Impact comes from both integration and transformation. Amit will drive powerful ideas that break silos and unlock new possibilities, while Anita will deepen client partnerships to ensure our strategies create measurable growth. Together, they will lead people-centered transformations, helping brands navigate change with clarity, confidence, and results. This is ‘Innovating to Impact’ in action - marketing built for the future, today.” 

Anita Kotwani added, “Clients power everything we do. This role is about creating high-impact partnerships by understanding their challenges and delivering solutions that generate measurable business growth. My focus is on accelerating their success through integrated capabilities, tailored strategies, and seamless execution. We are leveraging dentsu’s full ecosystem to create market-leading solutions that enable brands to scale, adapt, and lead with confidence. With extensive experience in building enduring client relationships and shaping large-scale media and marketing initiatives, I am committed to delivering long-term value. We are bringing together expertise, innovation, and deep market insights to help businesses unlock new opportunities, strengthen brand positioning, and create exponential impact. This is about setting new benchmarks for growth and ensuring our clients stay ahead in an ever-evolving market.”

 

Published On: Apr 10, 2025 11:30 AM