Amit Wadhwa appointed CEO, Dentsu Creative & Media Brands, South Asia

Dentsu has appointed Amit Wadhwa as Chief Executive Officer, Dentsu Creative & Media Brands, South Asia. Amit will report to Harsha Razdan, CEO - South Asia, dentsu, and Prerna Mehrotra, CCO and CEO - Media, APAC.

In his expanded role, Amit will lead dentsu’s Creative and Media practices, architecting seamless collaboration across three Creative brands - Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR, and five Media brands - Carat, dentsu X, iProspect, Posterscope, and Sokrati. His priority will be to break silos and establish a unified way of working across these disciplines, ensuring that Media and Creative function as a cohesive force.

Harsha Razdan said, “Marketing today is more complex than ever, but complexity shouldn’t slow businesses down. At dentsu, we’re making it simpler, smarter, and more human. Our ‘One dentsu’ model brings together media, creative, technology, and customer experience to solve real business challenges. Impact comes from both integration and transformation. Amit will drive powerful ideas that break silos and unlock new possibilities, while Anita will deepen client partnerships to ensure our strategies create measurable growth. Together, they will lead people-centered transformations, helping brands navigate change with clarity, confidence, and results. This is ‘Innovating to Impact’ in action - marketing built for the future, today.”

Amit Wadhwa stated, “This level of integration hasn’t been done in a long time, giving us the opportunity to shape a new way forward. Success isn’t about a single idea or individual - it happens when the right people collaborate, take ownership, and act with intent. That mindset is what’s driving the next phase of growth at dentsu South Asia.”

“For years, Media and Creative have been distinct powerhouses, each delivering impact in their own way. But the future demands integration, not silos. We are bringing them together - not just for efficiency, but to create a more connected, agile, and strategic approach to solving challenges. 2024 laid the foundation for dentsu; 2025 is about momentum - bigger ideas, faster execution, and smarter impact. With some of the brightest minds in the industry, I’m excited for what’s next,” he emphasized.