Zee ties up with Jio

Zee’s 37 live channels and digital content on Zee5 app will now be available for Jio’s subscribers

e4m by exchange4media Staff
Updated: Oct 10, 2018 10:23 AM
zee-reliance

Zee Entertainment Enterprises Ltd. and Reliance Jio Infocomm Ltd. on Wednesday announced that an agreement has been achieved to release Zee’s entire content library on Jio’s platforms with immediate effect, enhancing the growth of the overall digital ecosystem.

 

This decision will enhances the experience of over 227million subscribers of Jio, giving them access to Zee’s content, which comprises 37 live channels, a statement from the company said.

 

In order to further integrate this strategic content alliance, Zee5 app will also be available for download.

 

Speaking on this decision, Amit Goenka, CEO, Zee International & Zee5 Global, said, “We are extremely glad and excited about this positive development. As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”

 

Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio, we are committed to providing our consumers the best of content from India and the world in our quest to accelerate digital inclusion in the country.”

 

Zee Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.

 

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