Advertisement

ZEE signs global media rights contract with UAE’s T20 League

The league will air exclusively on ZEE’s linear channels and OTT platform ZEE5

e4m by exchange4media Staff
Published: May 24, 2022 1:21 PM  | 2 min read
UAE

UAE’s T20 League has announced the signing of a long-term global media rights contract with global media and entertainment powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5, in India and across the world.

UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in a 34-match competition, including - Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

Khalid Al Zarooni, Chairman UAE’s T20 League said: “Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President - Business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.”

Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “At ZEE, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. ZEE is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.”

Mubashshir Usmani, General Secretary ECB said: “ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube